Media Portfolio
SCXpressions.com
Breif
SCXpressions (South Central Expressions) is a digital media campaign initiative that highlights local streetwear brands of South Central Los Angeles. This media project was my capstone deliverable project for the M.S. in digital media management degree at USC Annenberg School for Communication and Journalism. The media initiative features spotlight stories from the streetwear brand's creators and showcases life in South Central Los Angeles through writing, photos, and video.
What I Did
I made all of the assets from scratch. From recording and taking photos to making edits in Adobe Premiere and Lightroom. As well as building scxpression.com from scratch on Wix.com.
Videos: Made my trailer video (on the left side of the page) with my Sony Alpha 6500 and edited it in Adobe Premiere.
Website: Made it with Wix Harmony website builder. No templates used.
Results
The website featured local street brands' social media, such as Jefferson Park.LA and Wonky Pets. The class deliverable received positive feedback from the professor and guest forum viewers for the class presentation. Leaving the capstone course with an (A) grade.
Wonky Pets
Breif
Wonky Pets is a local streetwear brand that emphasizes mental health and the embrace of one's "wonkyness". The clothing features "wonky" animals, which are crude doodles of different animals. Embracing the "imperfections" of oneself.
What I Did
I helped create video content for the Instagram page. The videos featured the brand creator, who discussed mental health topics. They are made for Instagram reels.
Videos: All media are made with my Sony Alpha 6500 and edited on Adobe Premiere. I implemented a mic setup using my Rode Mic and DJI mini mics. I also used a DJI Ronin R3 Pro gimbal to enhance video stability. Instagram edits were used to add background music, where voice ducking was implemented.
Results
The content I produced helped establish a digital presence for Wonky Pets. As well as a way for the creator (Anthony Ramirez) to showcase the videos to potential partners and sponsors. Some partners were impressed by the content's messaging, leading to new partnerships with the brand.
USC GOC
Breif
USC GOC (Grace on Campus) is a campus ministry from Grace Community Church at Sun Valley. Engaging USC students and members of the community through weekly large group bible studies and fellowship activities.
What I Did
I was involved in the leadership team as a communications staff member. I was documenting fellowship events through photos and videos and posting them on social platforms.
Photos: I took pictures using my Sony a6500 camera and incorporated analog 35mm film. The purpose of using analog photos is to help Instagram posts stand out from other posts and capture the user's attention. Another reason is to capture life's moments in their raw form, evoking enjoyment and nostalgia when reviewing the photos.
Videos: I made a promotional short video using my Sony a6500, capturing campus life at USC and a glimpse of USC GOC moments. I used a DJI RONIN RS3 Pro gimbal to capture stabilized footage for cleaner shots. I compiled and edited my videos using Adobe Premiere Pro.
Social Media Posts: I imported my photos into Canva to create graphic elements for Instagram posts. I set up a template to achieve a uniform aesthetic for the semester posting feed. I also helped redesign the GOC logo through Canva.
Results
All the media efforts help USC GOC establish a larger media presence. The promotional video achieved 5.2K views on Instagram. Many visitors learned about USC GOC through Instagram posts.
@uscgoc IG Feed
USC
Annenberg
Media
Dímelo
Breif
Dimelo is a Latino-focused news outlet at USC Annenberg Media. Delivering news, stories, and culture through articles, short-form videos, and photos.
What I Did
Writing: I have written articles that mainly highlighted local Hispanic-owned businesses. 2 Listicles highlighting local restaurants and coffee shops. One article about film photography highlights a local Hispanic-owned film lab in the Pico-Union district and interviews the lab staff about the resurgence in film photography.
Video: I made 1 short-format video about the news in the world of tech. I was in front of the camera and spoke in Spanish, discussing 3 news stories in the tech world. I recorded my video using my Sony a65OO camera, with DJI mics. I edited using Adobe Premiere Pro, creating custom graphical content such as lower thirds and video transitions in Premiere Pro with keyframes. As well as incorporating stock graphics from Canva and pexels.com.
Results
My articles helped raise awareness of these local businesses among USC students. As a LA native, I took this opportunity to use Dimelo to share my local knowledge with the USC student community.
InformaTV
USC
Annenberg
Media
Breif
InformaTV is a Spanish news program at USC Annenberg Media. Produced and run by students, showcasing news relating to the Hispanic world and Latin America.
What I Did
Director: I was the show's director for InformaTV in Studio C at USC Annenberg Media. through the newsroom system Ross Inception and Overdrive. I initially had no directing experience when I started. Still, through curiosity and an eagerness to learn by putting together and directing a show on the day of, I was able to help direct multiple shows throughout my tenure at USC Annenberg. I learned and helped code the show's rundown through the Inception platform. Learning the code for different components such as graphics, cameras, and mics. On the day of the show, I helped communicate with the show's personnel, such as the floor manager, anchors, teleprompter, producer, and camera operator. I worked with the producer (Noelle Villaseñor, Heli Ruiz) to add the appropriate codes to the show automation rundown system days before the show. I also contributed by pitching story ideas to add to the show. I had to learn almost all the components of directing a show on my own and then teach other students interested in directing.
Results
We were able to produce several shows in the semester. All of which are done in Spanish.
South Central Innovation
Breif
South Central Innovation is a passion project by Anthony Ramirez, the creator of Wonky Pets. South Central Innovation (SCI) is a community-rooted organization in South Central Los Angeles that helps young people discover their passions, build meaningful pathways toward their future, and grow within a supportive community.
What I Did
Videos: I helped with creating promotional videos that discuss the organization's vision. As well as the "Passioneers" sharing their passion and story. I mainly recorded on my Sony a6500 with a new 35mm f/1.2 lens to give more depth. I also implemented slow-motion shots to give a more "dramatic" effect. I edited in Adobe Premiere Pro, incorporating graphical elements such as the short video's title and topic.
Results
The promotional material helped the organization establish a digital presence on Instagram. The combined view count of the videos I made garnered 11.5k views as of June 2026.
Jefferson Park.LA
Breif
Jefferson Park.LA is a local streetwear brand created by Stephanie Mendoza that celebrates the Jefferson Community and South Central Los Angeles. Made "With Love, From the heart of the city."
Cafe The Scoop
Breif
Cafe The Scoop is a Korean-influenced cafe in Long Beach, CA. Famous for its banana latte and matcha, as well as its banana pudding.
What I Did
This was a short-form vertical video showcasing the behind-the-scenes at the cafe, where I captured the staff making drinks.
Video: I used my Sony a6500 camera with a 35mm f/1.2 lens. As well as utilizing a DJI Ronin RS3 Pro gimbal to help make stable pan shots in the cafe. The video was then edited on Adobe Premiere Pro.
Results
The video was featured on @cafethescoop's Instagram page, which currently has 7.2k followers. As of June 2026, the reel has 8.1k views.
Cafe/5
Breif
Cafe/5 is a local cafe in the Jefferson Park neighborhood of Los Angeles. A staple in the community as a place where people come to hang out or grab coffee.
What I Did
Video: I recorded the cafe staff preparing drinks as a behind-the-scenes style short-form video. I utilized my Sony a6500 camera with a 50mm f/1.8 lens. I also used a Rode shotgun mic to capture the cafe's ambient sound. I am also using my DJI Ronin RS3 Pro gimbal to stabilize the footage. I then imported the footage into Adobe Premiere Pro with a turnaround time of 30 minutes. I was then able to deliver the exported project for it to be shared on Cafe/5's Instagram page the same day.
Results
The video was used to promote the location and the drinks on Instagram. As of June 2026, the video has 1.8k views.
Punch N Flow
Breif
Punch N Flow is a boxing and training class based in West LA, run by Chris Receinos. Offering group classes and private sessions.
What I Did
Video: I made two promotional videos: one for the group class sessions and another for the private sessions. Both were shot on my Sony a6500 camera along with a 50mm f/1.8 lens. A DJI Ronin RS3 Pro was used to stabilize the video. Both videos used a DJI wireless microphone for narration. I then used Adobe Premiere Pro to edit the videos by adding captions, effects, and lighting adjustments. I then used the Instagram edit app to add background music and use the volume ducking feature to keep the voice in focus.
Results
Both vidoes helped bring awarenss of the boxing sessions. As of June 2026, both videos brought in 48.2k views on instagram.
KASE Real Estate
Breif
KASE Real Estate is a boutique real estate agency founded by Kevin Stirdivant. Based in Costa Mesa, CA, supporting the LA market.
What I Did
I helped create multiple videos for different RE agents. From promoting a listing to showcasing a client testimony. Or slice of life moments of a real estate agent.
Video: I used my Sony a6500 camera with a variety of lenses to achieve the optimal look. The Mount Washington listing was my first video to incorporate keyframe editing and seamless transitions between scenes. For videos with audio, I used my DJI wireless mic for narration. All the videos used my DJI Ronin RS3 Pro gimbal for stabilization. I edit all my videos on Adobe Premiere Pro.
Results
The videos helped increase promotional awareness of listings or showcase an agent's slice of life. All were shared on Instagram Reels. Across all the videos I showcased here, the total view count is 35.3k.
CHIRP Los Angeles
Breif
CHIRP (Comprehensive Housing Information and Resources For People Living with HIV/AIDS) Los Angeles is a non-profit agency that delivers resources and services for People living with HIV/AIDS with housing needs. One of CHIRP LA's biggest contributions to the community is sharing information about local resources, such as food banks, resource fairs, and clothing drives, through newsletters and social media posts.
What I Did
I began my contribution by finding local resources on Instagram and on other local nonprofit websites, resharing them on our Instagram page, and linking to the original posts. I then began a newsletter series called "educational resources of the week," where I choose a topic related to HIV care or housing. I composed these newsletters through Mailchimp and reshared the contents on Instagram. I made sure to use credible sources and cited them in my newsletter. I made my graphics for the newsletters through Canva so my posts can be visually appealing. I used KPIs to track the performance of my newsletter campaigns, see where people clicked most, and adjust my next newsletter article based on the KPI findings from prior campaigns. I also helped redesign the resource guides, such as the Medical and Dental and Food Bank guides, with an easier-to-follow layout and color-coded tabs that represent the guide type.
Results
The newsletters received positive reviews from our subscribers, our clients, and even social workers, who found them very helpful. The information from my newsletters gave social workers awareness of resources they can refer their clients to, instead of leaving them unsure where to go. This impact helped give both social workers and clients better hope in reaching their goals in their journey in housing or HIV care.
